The 20-year-old model of the moment fronts the brand’s latest ‘fast fashion’ campaign, meaning she’ll be one the models showcasing a trend each month for spring/summer.
There’s just one problem. The trend Kendall’s representing? It’s called ‘Tribal Spirit’.
According to WWD, it’s all about ‘ethnic-inspired’ prints inspired by the African Savannah, and Kendall – a white model – has been chosen as ‘a face that best defines’ the trend.
Mango’s Vice President Daniel Lopez explained to Women’s Wear Daily of their decision,
“We thought that she was the best model to embody this trend. And obviously the upside with that is that, as a model, she’s very professional, she works fantastically. As a celebrity she has huge repercussions in the market and among her followers.”
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