Balmain to launch children’s line, inspired by Kim & Kanye’s daughter North West

The fashion giant’s creative director Olivier Rousteing, 30, made the announcement on Instagram on Monday with a photo of four stylish kids and the proclamation: ‘Welcome to my new Balmain Kids!’

‘I think I first thought about designing kidswear when I dressed North,’ Olivier told Bustle of his inspiration. ‘I had a conversation with Kim, and that was the beginning of how I really understood that the Balmain universe can also belong to kids.’ See expected designs below…